The JCCP believes in open, transparent, courteous and professional use of social media platforms. It has become increasingly aware of the rapidly increasing number of social media sites and platforms that are used by aesthetic practitioners as the aesthetic industry grows exponentially as an activity in the UK. There are numerous examples of both appropriate and inappropriate use of such sites that host debate about practice, education, training and regulation, some of which pay witness to the strong opinions held by many practitioners and stakeholders. In addition, there are many commercial drivers that lead practitioners to promote their businesses and demonstrate the effectiveness of the services they offer.
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